How To Get Clients To Pay You On Time
You know what is one of the hardest things you’ll have to do as a freelance copywriter? It’s not writing copy. It’s not even making deadlines. It’s getting PAID! I can’t tell you how much time I’ve spent chasing down clients that were late paying me for my work. If you’re like me – and…
What It’s Like to Write Financial Copy – Part 4 (Writing the Promotion)
Like I said before, writing for financial publishers is just different than writing copy in other niches. To start with, there are two basic types of financial promotions: 1) Front end 2) Back end The front end promotions sell the “entry level” financial newsletter offered by the investor. This is a monthly write-up about a…
What It’s Like to Write Financial Copy – Part 3 (The Difference)
Like I told you earlier, I spent the early part of my copywriting career writing in the alternative health niche. And most of my health clients would just leave me alone to do my work. No micromanaging. And few edits. They would tell me what they wanted, I’d write it, and they were happy. That…
What It’s Like to Write Financial Copy – Part 2 (How To Get Started)
I’ve spent most of my copywriting career writing in the alternative health niche. And I liked it just fine. But financial publishing was like my siren song. It was calling to me. I was itching to try my hand at writing in that niche. I just didn’t know how to make the switch. Let’s face…
What It’s Like to Write Financial Copy – Part 1 (Why Do It In The First Place?)
My entire copywriting career, I dreamed of breaking into the financial publishing niche. For me, it was the ultimate goal. Nailing a financial copywriting gig would convince the world – and myself – that I had finally “arrived”… …That I hit the pinnacle of success. Maybe you feel this way too. A lot of copywriters…
Charge by the Hour – or by Project?
I’ve been writing copy for nearly 15 years, and I’ve NEVER charged by the hour. Why? Well, keeping track of every minute I spend on different projects is a lot of work. And it takes time away from what I love… writing. Besides, I’ve found that it just sets you up for trouble with your…
Tap into the Power of LinkedIn to Land Clients
If you aren’t on LinkedIn yet, go sign yourself up! Tons of companies turn to LinkedIn when they need a copywriter. I’ve had quite a few prospective clients reach out to me on that platform. So, if you’re not there, you’re missing out on some potentially great opportunities. But just throwing some information on a…
You Need a Website, Copywriter!
You Need a Website, Copywriter! I’ve met so many new copywriters that don’t believe they need a website. Well, not at first, anyway. They figure they’ll worry about setting one up after they start making some money. I get it. I really do. You see a website as just another expense – one that you…
How to Start a Copywriting Business
Want to be a freelance copywriter? If I could do it over again, I would have kept my day job for a while and wrote copy on the side. It would have been the smart way to do it. I could have had the luxury of a steady income while looking for clients and establishing…
Should You Work for Free?
What a question, right? It’s seems downright un-American to consider working for free. However, if you’re a beginning copywriter, it might seem to be the only way to break into the business. Look, I’ve been there. My first attempt at freelance copywriting (before I landed a job in Clayton Makepeace’s agency) was depressing. Without any…