Posts by Deanna Blanchard
What To Do When Your Income Plateaus
It was 2021. I was writing for a financial publisher and finally had the opportunity to make more money than I’ve ever seen in my freelance copywriting career. Yeah, it took me working many nights and weekends to meet deadlines, but my eyes were on the prize. I knew that I would eventually write a…
Read MoreWhat’s the Big Deal about the Big Idea?
When I wrote copy in the financial publishing niche, the Big Idea was king. In fact, I could not move forward with writing a promotion until my Big Idea was approved by my copy chief and publisher. Why is the Big Idea so important? Well, if you get it wrong, your promotion is going to…
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