Posts by dblanchard

Like I said before, writing for financial publishers is just different than writing copy in other niches. To start with, there are two basic types of financial promotions: 1) Front end 2) Back end The front end promotions sell the “entry level” financial newsletter offered by the investor. This is a monthly write-up about a…

Like I told you earlier, I spent the early part of my copywriting career writing in the alternative health niche. And most of my health clients would just leave me alone to do my work. No micromanaging. And few edits. They would tell me what they wanted, I’d write it, and they were happy. That…

I’ve spent most of my copywriting career writing in the alternative health niche. And I liked it just fine. But financial publishing was like my siren song. It was calling to me. I was itching to try my hand at writing in that niche. I just didn’t know how to make the switch. Let’s face…

My entire copywriting career, I dreamed of breaking into the financial publishing niche. For me, it was the ultimate goal. Nailing a financial copywriting gig would convince the world – and myself – that I had finally “arrived”… …That I hit the pinnacle of success. Maybe you feel this way too. A lot of copywriters…